Being the CFO of a SaaS company is an exhilarating experience – it is perfect for the personality that has a need for speed.
However, being the CFO of SaaS company is not without some anxiety. Do one or more of the following describe you:
- Excited about growth
- Concerned that the company is not ahead of industry standard benchmarks
- Worried about not having enough capital
- Frustrated by manual efforts necessary to get metrics
- Eager to see how other CFOs have done it
If one or more of these thoughts apply to you, we urge you view the on-demand webinar ‘How Top Tier SaaS Companies Allocate Their Capital', which includes insight from professions from the investment, side and from within a SaaS company.
Insight from SaaS funder
This presentation involves survey data from SaaS Capital Founder and Managing Director Todd Gardner on how the top quartile SaaS companies are spending their capital as well as best practices and benchmarks.
Insight from SaaS CFO
In addition to the survey results, you’ll hear how the CFO of a SaaS company used benchmarks to determine year-over-year Customer Acquisition Costs (CAC) and to zero in on possible underspending in research and development (compared to other like companies) that might account for the poor results the company had seen in a product launch to a new market.
How Do They Track It All?
All of the metrics covered in the presentation and talked about by these in-the-trenches professionals can be tracked with a best-of-breed ERP (Sage Intacct) and CRM (Salesforce) solution.
Contact us – to discuss how we can help you automate your processes, implement best practices, and manage your business with the metrics you need to make better decisions.
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